Hi, I’m Ximena Roe.

I’m a senior creative with a background in branding, campaigns, and art direction, with experience across integrated projects for both public institutions and private clients.

I’ve spent my career in advertising, working both in-house and at creative agencies, which has given me a strong understanding of how brands operate across different contexts and scales.

Over the years, I’ve led visual direction and collaborated with multidisciplinary teams—from strategy and design to production—to bring ideas to life in a clear and cohesive way.

Today, I help wellness and lifestyle brands simplify how they show up, creating clear, honest, and intentional brand experiences.