Aros

Art direction · Visual identity · Editorial design

Sector: Art Museum

Client: Aros

Year: 2025

For this project, I worked as Art Director, defining the visual concept and editorial narrative that connects architecture, art, and human presence. I developed the overall visual language, establishing tone, composition, color, and typography to frame the museum as a continuous spatial experience rather than a static institution. My role included curating imagery, directing the relationship between text and image, and designing layouts that emphasize movement, perception, and dialogue between visitors, artworks, and architecture. 

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